Australian Internet Service Providers should embrace Internet Protocol Television and collaborate with each other to offer IPTV as it will become a killer application in the new National Broadband Network (NBN) environment, according to research company IDC.
IDC claims that IPTV, the broadcast of digital audiovisual content using Internet Protocol, offers massive potential for ISPs to increase their average revenue per user and reduce customer churn.
IDC’s latest white paper, sponsored by telecommunications company Ericsson, says that if the Federal Government’s NBN plans come to fruition all ISPs will have an equal footing in relation to access speed and reach, and current ISP business models based on access and download quotas will suffer reduced margins.
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